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C&A Prom Night Campaign

Written by

Andra Stritter

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Date

03. April 2017

Estimated Reading Time

00:39 Minutes

C&A
Prom Night Campaign

This spring Gooqx carried out the Prom Night Campaign for C&A, that was build around a photo contest for students.

This campaign consisted of a photo and video production that presented the dresses and suits fashionably in a sophisticated prom location. Aside from that production, Gooqx designed both online and offline media in order to promote the campaign, which included point-of-sale banners, various print media and moving image.

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party started

Facebook Canvas

In the contest hosted by C&A, students could win a generous grant for their prom night by collectively posing at the stores in their favorite C&A prom outfits and sharing the resulting pictures. Nearly all assets communicating the campaign, from in-store to ATL and BTL media, were created by Gooqx. Among other things this contest was promoted through Facebook canvas by the use of the campaign film, which linked directly to the products on the microsite. The campaign was an immense success and resulted in a high rise in participation.

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