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Das Kaugummi

Written by

Carry Seidenberg

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Date

03. October 2016

Estimated Reading Time

1:00 Minutes

DasKaugummi

For the start-up DasKaugummi we conceived a short-term communication concept that served as a basis for a re-launch of the brand.

This communication concept focused on the brand’s digital appearance on the social web and their website. Not only was the User Journey improved and a new look-and-feel designed for the website, but we created new product lines and design elements that make up the DasKaugummi brand world.

DasKaugummi
DasKaugummi Stories

In addition to the visual relaunch, we created and produced a new storytelling format. The new format recounts genuine stories about chewing gum involving interesting personalities bestowing the new brand image more depth and emotionality. Those stories are shared on the website and all social media channels.

Next to the new storytelling format and product lines, DasKaugummi-Moments are shown on all social media channels. Our photographer captures real situations within these authentic chewing gum moments, which are also reflected in our content production where we represent these moments from everyday life. Community management and publishing of content complement our services on digital grounds.

To ensure a holistic new brand identity we added further communication concepts: Creation and production of seeding packages, promotional materials, formation of a new tone of voice.

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