Fashionet X - Huy Dieu

Written by

Julia Hallas



23. May 2017

Estimated Reading Time

01:20 Minutes

Fashion Net Bite X
Huy Dieu

Since digital experience and communication is part of our daily life it is about time to bring digital brand experiencing and online shopping to the next level.

Digital transformation creates unique shopping moments. The Fashion Net Bite is a series of lectures which address the evolution of the fashion industry. During Startup_DUS week our CEO Huy Dieu talked about the influence of technology on the fashion industry at the Fashion Net Event at the Experience-Store exp37 in Düsseldorf.

The interaction with digital companies like Uber, Amazon, Zalando or Foodora have become the norm for most of us. By being online and using the internet for shopping and communicating we are creating a transparent profile of us – a digital identity. Huy Dieu attempts an outlook on upcoming trends and states that quantum shifts are closer than ever.

The subjects of his presentation were “Shopping as an analogue experience with digital tools”, “How software companies change the analogue world” and “How Big Data has a bearing on our shopping behaviour”.

The motto of the Fashion Net event was “Digital transformation for fashion and lifestyle brands.” The special thing about the exp37 is, that it builds an interface between stationary shopping and customer-oriented online service.

The Fashion Net Event builds an unique platform for the exchange of various fashion experts, designers, retailers and even universities. Members of the Fashion Net illustrate the potential of the fashion location Düsseldorf.

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