Strellson Deep Black

Written by

Huy Dieu

category

Date

04. October 2016

Estimated Reading Time

01:16 Minutes

Gooqx Corporate Design

New Spaces. New Possibilities. New Ideas. New Corporate Design.

The first step of adapting our logo was to retain the main features of our established logo, while we accentuated our name to be understood as one word. We didn’t want anymore misconceptions about whether our company name was pronounced “Gooqx” or “Gooq-X”. After all, we’re all Gooqx. We kept the hand-written aesthetics of the logo with all its forms and shapes but refined it for more readability and usability.

Gooqx Construction Site Phase One It´s about the details
juicytomato.jpg __filesize 1260 x 966 px

An additional outstanding feature of our new corporate design was the introduction of a composite font that creates a unique look. We’re using classic and modern fonts, which are contrasting but also harmonizing. This represents the way we work – combining classic themes with modern Zeitgeist.

By adapting a combination of two type fonts for our new logo, we created a holistic visual image for our printed media. We mixed classical formats and different types of papers, and refined them with embossings and edge coloring.

We integrated our Corporate Design in our headquarters and upgraded our typeface-mix as we used other materials for our navigational system. Upon entering our building all visitors are greeted by our navigational system and immediately receive a first impression of Gooqx’ looks and feels.

  • Gooqx Corporate Design
Gooqx Construction Site Phase One
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04. Oct 2016 said Huy
Gooqx Corporate Design

Gooqx Corporate Design

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We love to go the extra mile… to go two steps back before we go three steps forward. To think around the corner. To hustle harder for the best outcome.

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In all phases of reshaping our Corporate Design and Identity …

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