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Our 4Cs - Creativity, Company, Culture, Communication

Written by

David Kosock

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Date

16. March 2018

Estimated Reading Time

1:46 Minutes

Our 4Cs -
Creativity, Company, Culture, Communication

Having the opportunity to think and act creatively is a blessing.

Thinking and working in this realm in a day-to-day job, on the other hand, can be challenging, especially when we do it 5 days a week, 52 weeks a year, 24/7 in our heads. How can we make sure to save the right amount of energy for special ideas and projects? When we tend to go the extra mile on a regular basis, we also need to make sure to refill those savings.

There is a saying which hits the nail on the head: the shoemaker’s son always goes barefoot. The Oxford dictionary says it means ‚that the family of a skilled or knowledgeable person is often the last to benefit from his or her expertise‘. We have gathered talented people from various disciplines but our own company projects often lack behind. Ultimately, we focus on our clients’ work so much more that we sometimes ignore taking care of our own business.

Our 4Cs - Creativity, Company, Culture, Communication
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In our scope of work, we try to work against this because we know the meaning behind this saying all too well. In my edition of the Gooqx Speakerbox, I shared ideas of how to deal with this problem in a creative agency which constantly works on new projects for clients but often neglects tending to one’s own needs. Sharing my vision of what we can accomplish in the future, using a creative approach towards corporate communications and our company’s culture, I deeply hope to inspire my fellow colleagues to maintain a healthy deposit of creativity for our own projects. From interior design to art, from a simple social media post to out-of-home communication strategies, let us keep an open mind so we do not walk around barefoot.

Keep an eye out on our channels to follow how we tackle the task of corporate #selfcare.

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