Gooqx Speakerbox 18 - Dominik Bielicki

Written by

Dominik Bielicki

category

Date

27. December 2018

Estimated Reading Time

3:00 Minutes

Gooqx Speakerbox 18
Dominik Bielicki

Graffiti - From vandalism to a recognized art form.

Gooqx as an agency that is based in the center of Düsseldorf, is surrounded by all kind of urban influences. So why not raise awareness for a topic that we encounter every day, but most of us have simply grown blind to because we have always been surrounded by it. Especially because it has become commonplace: graffiti can be found in every city and belongs to any modern cityscape. And to this, Düsseldorf is no exception.

Accordingly, Speakerbox no. 19 is about graffiti and its development. Graffiti was used long before the expansion of today's modern infrastructure and was a way of making political statements, sharing information or just a method to set one’s mark. However, the focus of this presentation should not be set on the ancient history, even more the intention was to explain and show the modern definition of graffiti and its development from the late 70s in New York City, over the beginnings in Europe, to the present day worldwide.

The cityscape of New York was dominated by graffiti in the late 1970s. Not a single subway was free of graffiti. It was a way for youth during that time to express themselves, to make their opinions heard and to become famous in the scene.

In Europe, at the same time, it was mainly the punk scene that spread tagging, especially in Amsterdam. However, the graffiti community experienced a real ‘boom’ with the broadcast of the film ‘Wild Style’, which was co-financed i.a. by ZDF. The ZDF broadcasted the film on April 7, 1983 under the title ‘Graffiti Wild Style’ - even before its official theatre release.

Gooqx Speakerbox 18 - Dominik Bielicki
juicytomato.jpg __filesize 1260 x 966 px

There are now countless forms of graffiti and artworks by big names such as Lee Quiñones, Seen, Banksy, Blek le rat, Daim, Loomit and Seak(One). Their work is exhibited in galleries and highly sought after by art collectors. Shepard Fairey was first known for his ‘André the Giant Has a Posse’ sticker campaign and founded his own fashion label ‘OBEY clothing’ in 2001. Futura2000 worked (among other things) on various shoe models for ‘Nike’ or ‘Converse’ and had further collaborations with ‘The North Face’ and ‘Levi’s’. David Choe was hired by Sean Parker to deck out its original Facebook headquarters in Silicon Valley with murals. Instead of painting the building for $60,000, Parker offered him a choice between cash and company stock, whereas he advised him to take the stock. Choe agreed and made $200 million by owning a percentage of the social media giant. Many other graffiti artists now have their own platforms where they sell their work or offer commissioned work. There are countless examples of successful commercializations.

However, this development is not considered entirely positive and many would question whether this has anything to do with graffiti at all. An answer should not be given at this point but as always the answer lies, so to speak, in the eye of the beholder. Besides that the general concepts of graffiti as an art form could be discussed. Where is graffiti placed? How is it done? Is it just smeared or at a second glance more complex, arranged in a piece of art or vandalism? …It is open for your interpretation.

back to overview
04. Oct 2016 said Huy
Gooqx Corporate Design

Gooqx Corporate Design

We’ve put a lot of dedication and time into our new headquarters …

read more
15. Sep 2016 said Yu-Ting

Passion makes all the difference

We love to go the extra mile… to go two steps back before we go three steps forward. To think around the corner. To hustle harder for the best outcome.

28. Sep 2016
Post Title
15. Sep 2016 said Andra
Post Title

Gooqx
Image Video

In all phases of reshaping our Corporate Design and Identity …

read more
28. Sep 2016
Post Title
08. Sep 2016
Post Title