Gooqx Speakerbox
No.4 - Dajana Milosevic

Our monthly Gooqx Speakerbox format mainly serves the purpose of bringing new topics and thoughts into the agency. This time we have switched it up a little bit and used this format to talk about something very important: Our own digital communications strategy.

A few weeks ago, we have assigned our apprentice Dajana to deep dive into this topic. Using this task as a platform, we have showed her how to structure a presentation and which parts to cover in order to build a profound strategy. How to use the craft of a communications professional in order to do a benchmark analysis, to define key-messages, to look into platform specialties and finally also to present the creative output to an audience which hasn’t been part of the development process.

Now the foundation has been set and we will define the workflows in order to roll out this strategy. Soon the shoemaker’s son will have some shoes to wear.

Please follow our social media channels @facebook, @instagram, @xing, @linkedin to be in the loop.  

Chapeau Dajana!