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Warsteiner Website Relaunch

Written by

Andra Stritter

category

Date

27. February 2017

Estimated Reading Time

01:15 Minutes

Warsteiner
Website Relaunch

The Warsteiner/Gooqx collaboration started with the first website relaunch in 2012, which laid the foundation for Gooqx becoming Warsteiner’s digital agency. We have accompanied Warsteiner for four years now and are proud to announce the second website relaunch this month.

With the second relaunch the course has been set to communicate more appropriate on the website by reorganizing and reevaluating the content. This fresh start took about four months to implement and goes hand in hand with Warsteiner’s corporate design relaunch.

By a precise analyzation of the user behavior of the last years, the content has been adjusted and the structure and navigation have been reformed. Another enhancement of the new website is the responsive and mobile optimization.

Warsteiner Website Relaunch

Mobile

The website has kept Warsteiner’s classical and historical ties to German brewing culture while it has been adapted to current standards of the web. Product worlds for the Warsteiner beers have been created and each type can be ordered online through an integrated availability check of different online shops.

The brewery and brewery tour have gotten more into focus, just like the social media integration. Furthermore, the Warsteiner „WIR-Momente“ (lit.: we-moments) have been filled with emotional content, like sports and music, which bring people together according to the current campaign and brand strategy.

International Warsteiner websites and the online shop will follow in the weeks to come.

Visit the Warsteiner homepage here to get a complete impression: warsteiner.de

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