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Our client CLOCKHOUSE asked us to develop and direct a new Digital Brand Strategy & Concept for their sub-brand, in order to gain an independent digital face. Additionally, we assumed direction of their social media brand management on Instagram. Gooqx created CLOCKHOUSE’s Concept, Creative Direction, Content Management, Production, Brand Building, Community Management Blogger Relations and Media Planning.
Clockhouse reflects its vibrant brand image through posts and already garnered many followers on their feed. The creative direction of the posts refer to a previous elaboration of a general look and feel that fits the target audience of the brand. Accordingly, we shot photos with a natural and dynamic look that speak to the urban youth and the girls and boys of next door. In addition to regular content creation, we took charge of the @clockhouse feed through which we conduct media bookings on Instagram fashion platforms garnering a long reach. Our pictures achieve an even bigger audience outreach through this repost channel.
Clockhouse collaborates with many different influencers on various social media channels with the goal to create more content next to our own photo shoots. The collaborations not only take place on Instagram, but also on Snapchat where bloggers report live from varying Clockhouse events. This cooperation materializes with influencers from various areas. The goal here is not only to address a fashion-engaged audience, but to cover a larger field of interest through collaborations with skaters, illustrators or photographers and many more.
We manage collaborations with world-renowned and internationally relevant fashion bloggers on Instagram, like @andreabelverf (left) and @alexcloset (right), both of which represent the Clockhouse brand in a charming and authentic way.