Explore the world with eyes wide open
Gooqx developed the winter campaign "The Shape of December". The campaign contributed versatile content in various media through 360 degrees of communication.
The most significant component of this campaign was comprised of collaborations with digital influencers, such as bloggers and video bloggers spreading jointly developed content in social networks.
Along with photo and video materials, overall communication was developed between on-ground and online measures. Gooqx’s overall tasks for Street One included concept, creative direction, production, media planning, social media management and web development.
Selected bloggers were invited to Berlin’s Street One Creative Studio to create their own T-shirt designs. This workshop enabled them to unleash their creativity and bring ideas to paper. The only thing they needed to bring along was their inspiration. After the workshop a vote determined the most popular design and – after being printed on a T-shirt – hit the shelves.